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Digital Marketing Strategist

Company: Chef Works Inc
Location: Poway
Posted on: July 31, 2022

Job Description:

Overall: Your primary goal will be to strategically leverage paid search techniques to drive relevant traffic to our sites. Your strategies should be informed by a multi-faceted understanding of the digital marketing landscape which includes, but is not limited to, Digital Advertising, Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, CTR/CVR Optimization, and A/B Testing. You will work with a team of passionate digital marketers who are focused on delivering an exceptional experience for customers, strong results for our business, and a fun & high-performing environment.

Essential Duties and Responsibilities:

Participate in all aspects of the Chef Works paid search campaigns, including initial planning, creative, implementation, monitoring, optimization, analysis and reporting
Help drive paid search strategy & execution plan in a way that meets or exceeds aggressive growth targets and efficiently drives ROI positive results
Act as subject matter expert and point of escalation. Drive expertise in Search (Google, Bing, Facebook, YouTube)
Provide strategic insight for online marketplaces (Amazon, eBay, Walmart)
Understand and employ as appropriate, advanced search marketing techniques such as contextual ads, geo-targeting, and day-parting
Improve campaign performance through A/B and multivariate testing, visitor segmentation, messaging and landing pages

Define and implement ad copy testing schedule, creative, and execution to improve efficiency and expand the program
Drive innovation, learning and test plan, and aid in the development/optimization of landing pages, working with a content management solution and the Chef Works E-commerce team
Inform customer segmentation strategy (including coordination with existing tag management platform) with a clear understanding of appropriate conversion and analytics tags

Evaluate and identify new, innovative opportunities and prioritize and drive fast experimentation and learning
Evaluate and adjust strategies to improve campaign performance, e.g., bidding, keyword generation, advertising copy, reporting, and analytical techniques
Analyze search marketing campaign performance and user behavior to derive marketing insights and make recommendations to improve performance using internal and external data sources (e.g. Google Adwords, Google Analytics, other in-house analytics tools)
Conduct competitive research, identify business implications & share findings
Work closely with leaders our Analytics and Marketing teams to uncover customer insights, develop key metrics and drive measurement and analysis
Provide forecasting and budgeting guidelines for financial reporting.
Stay up-to-date on best practices for SEM strategy


Technical Skills - Assess own strengths and weaknesses; strives to continuously build knowledge and skills; Shares expertise with others.
Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
Quantity - Meets productivity standards; Completes work in a timely manner; Strives to increase productivity; Works quickly.
Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through with commitments.
Active Listening - Ability to listen and understand direction and embrace brand strategies to produce excellent results; Willing to accepts creative critique and coaching on projects.
Adaptability - Adapts to change in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
Judgment - Exhibits sound and accurate judgment, supports and explains reasoning for decisions; Including appropriate people in decision-making process; Makes timely decisions.
Dependability - Follows instructions; Responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals,; Completes tasks on time and notifies appropriate person(s) with alternate plan.
Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that get others' attention.

Minimum Qualifications:

BA/BS, Marketing, Business Administration, Computer Science or related degree
Minimum 3+ years of experience in PPC marketing
Experience managing large media budgets and meeting/exceeding monthly goals for spend, revenue, customer acquisition, and other key performance metrics.
Strong analytical and problem-solving skills, including using measurement and analyzing large datasets to gain insights and drive business decisions
Demonstrated ability to prioritize activities effectively; focus on critical few, communicates and aligns conflicting priorities & proposes solutions
Entrepreneurial test & learn mindset with track record of innovation; ability to move & pivot quickly
Effective written, interpersonal and organizational skills
Strong communication skills with the ability to clearly present ideas, updates and results to business partners on various levels
Ability to think strategically
Expert-level knowledge of major search and social advertising platforms
Understanding of various marketing metrics
Experience with landing page test design and customer segmentation
Enthusiasm & energy to stay current on the latest search marketing trends
Ability to prioritize tasks and manage deadlines in a fast-paced environment
Excellent communications (written/verbal), presentation and analytical skills
Exceptional organizational skills, multi-tasking capabilities, and detail oriented
Positive attitude and enthusiasm for driving results
Bilingual in Spanish is preferred

Physical Requirements:
Occasional lifting of 10# or less (less than 15% of the time) generally at waist level, some above/below waist, none above shoulders. Must be able to do desk work, which includes computer work for extended periods of time. Requires standing (less than 5% of the time). Travel of up to 5% of the time, generally via airplane, may be required.

Keywords: Chef Works Inc, Poway , Digital Marketing Strategist, Advertising , Poway, California

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