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Brand Manager

Company: Mount-It!
Location: Poway
Posted on: August 6, 2022

Job Description:

We are looking for a dynamic brand manager with exceptional writing skills to help bring our products to life on the digital shelf. -Mount-It! is looking for an exceptionally creative marketing professional to join our San Diego, CA team! In this role you will partner with our Vice President of Marketing and work cross-functionally with other members of our extended leadership team. The Brand Manager is responsible for developing and driving the Mount-It!! brand via new product activation. You will also have direct management of the marketing calendar, promotional activity and website content.Mount-It!, an industry leader in TV mounts, monitor mounts, and office furniture, continues to experience exceptional growth and we are looking for positive and energetic individuals to join our team.PRIMARY FUNCTIONS:

  • Manage the marketing execution of new and existing products across multiple marketplaces and online channels.
  • Work with the new product launch team to understand features and benefits of all new products in order to create all written product content. -
  • Provide consumer insights, and competitive intelligence for related products and related industries. Analyze brands of competitors, consumer trends and shopping behaviors.
  • Recommend strategies to position the brand for growth.
  • Monitor the performance of the brand through key performance indicators (KPI)ESSENTIAL DUTIES AND RESPONSIBILITIES:
    • Provide best-in-class digital shelf written content for all new product launches and product changes. Includes planning and managing execution of assigned new product launches collaboratively with Sales, Marketing, Product Development, Operations and Leadership teams.
    • Collaborate with Sales and Creative team to develop and continually optimize Marketing selling decks for new and existing products, creating effective and on-brand PPT presentations.
    • Manage and initiate new item setup process, including creation of new item numbers, UPCs, descriptions and categories. Ensure the consistency and accuracy of all item information in ERP system.
    • Manage and initiate new product specification sheets and new product sample requests, including accuracy of colors, product details and timing needs. Facilitate timely and accurate execution of new and changing product specification sheets and sample needs. Includes ensuring proactive communication between Creative, Product Development, Sales and Operations teams.
    • Facilitate brainstorming for new product concepts, and existing item revisions/improvements.
    • Continually research relevant new product trends globally, both functional and aesthetic.
    • Monitor competitors, including new product introductions, pricing, and marketing.
    • Provide packaging and sales collateral briefs for new packaging, collateral, and other product marketing creative needs.
    • Provide product copy and product expertise throughout organization for Sales, Customer Service, broker partner, digital marketing, and other sales/customer/trade needs.
    • Assist in photoshoots for still images and video for the brand. Will include, preparation, shot lists, product planning, and on-set approvals.
    • Mount-it.com website review and branding execution. -Will work closely with top tier agencies.JOB REQUIREMENTS:EDUCATION: Bachelor of Science or Arts, Business or Marketing emphasis preferredEXPERIENCE:
      • Minimum of 3 years' experience marketing consumer products, including developing and launching new products, creating marketing materials such as PPT sales decks and catalogs, developing briefs for new packaging, managing project timelines, and managing cross functional teams.
      • Omnichannel (Amazon, DTC website, Walmart, etc.) and CPG (consumer packaged goods) product marketing experience strongly preferred, including experience developing retail packaging collaboratively with the Creative Team and online/digital marketing assets.
      • Successful track record of launching new products, from concept through initial shipment and building Digital Shelf written assets and design direction for visual content assets.
      • Experience with competitive product research and consumer research.
      • Strong copywriting skills.
      • Excellent organization, project management and attention to detail.
      • Knowledge of Salsify is a plus. -
      • Strong PowerPoint, Excel, and Word experience.Work Location:
        • San Diego, CAWork Remotely:
          • Hybrid option availableCompensation & Benefits
            • Competitive salary
            • Medical/Dental/Vision
            • 401K Plan
            • VacationJob Type: Full-timePay: $80,000.00 - $100,000.00 per yearSchedule:
              • Monday to FridayAbility to commute/relocate:
                • San Diego, CA: Reliably commute or planning to relocate before starting work (Required)Education:
                  • Bachelor's (Required)Mount-It!, a trusted brand name and an industry leader in TV mounts, monitor mounts, and office furniture, continues to experience exceptional growth and we are looking for positive and energetic individuals to join our team. -We value our team and are committed to supporting a positive workplace. -We believe offering flexibility in working hours, as well as time spent outside of the office, is important and contributes to better employee work-life balance.

Keywords: Mount-It!, Poway , Brand Manager, Executive , Poway, California

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