Director of Audience Strategy
Company: VirtualVocations
Location: Vista
Posted on: May 20, 2025
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Job Description:
A company is looking for a Director of Audience Strategy &
Analytics.
Key Responsibilities
Lead CDP engagements and develop omni-channel marketing strategies
and customer journeys
Execute and align the roadmap for CDP platforms with business
objectives to drive measurable results
Conduct audience analyses and guide activation across various
marketing partners
Required Qualifications
9+ years of experience in marketing technology strategy, preferably
in digital agencies or consulting
Experience with B2B and B2C environments and omnichannel marketing
strategies
Familiarity with CDPs/DMPs and customer journey mapping
Proven experience leading cross-functional teams in a fast-paced
environment
In-depth knowledge of the consulting process from strategy design
to execution
Keywords: VirtualVocations, Poway , Director of Audience Strategy, Executive , Vista, California
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