Senior Marketing Analytics Manager - Remote
Company: Circle
Location: San Diego
Posted on: January 10, 2026
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Job Description:
Circle (NYSE: CRCL) is one of the world’s leading internet
financial platform companies, building the foundation of a more
open, global economy through digital assets, payment applications,
and programmable blockchain infrastructure. Circle’s platform
includes the world’s largest regulated stablecoin network anchored
by USDC, Circle Payments Network for global money movement, and
Arc, an enterprise-grade blockchain designed to become the Economic
OS for the internet. Enterprises, financial institutions, and
developers use Circle to power trusted, internet-scale financial
innovation. What you’ll be part of: Circle is committed to
visibility and stability in everything we do. As we grow as an
organization, were expanding into some of the worlds strongest
jurisdictions. Speed and efficiency are motivators for our success
and our employees live by our company values: High Integrity,
Future Forward, Multistakeholder, Mindful, and Driven by
Excellence. We have built a flexible work environment where new
ideas are encouraged and everyone is a stakeholder. What you’ll be
responsible for: As the Senior Marketing Analytics Manager, you
will lead the evolution of Circle’s marketing analytics function
from manual reporting to scalable, self-serve, AI-powered insights
– delivering trusted, actionable insights that drive
decision-making across the organization. In this hands-on,
individual contributor role, you will leverage AI and predictive
models to surface forward-looking insights and learning loops,
while ensuring clean, enriched data to support accurate reporting
and segmentation. In this role, you’ll work cross-functionally with
channel leads, Revenue Analytics, and Data Science to ensure
alignment on KPIs and consistent data usage. You’ll play a critical
role in shaping how marketing performance is understood and acted
on at Circle — driving a culture of data fluency, accountability,
and continuous improvement. What you’ll work on: Establish clear
links between marketing activity, team OKRs, and business outcomes,
ensuring reporting frameworks support accountability and
decision-making. Partner closely with channel, project, and
campaign owners to define success metrics,align performance
measurement with strategic goals, and build out automated
reporting. Lead the development and scaling of self-serve
dashboards and AI-powered analytics, including predictive models
and prompt-generated reporting. Translate marketing goals into
actionable data strategies that align with revenue and customer
outcomes. Collaborate with Revenue Analytics, Data Science, and our
centralized AI team to ensure consistency and accuracy across
reporting systems. Proactively drive improvements in marketing
attribution models to better assess influence on pipeline and
revenue. Drive improvements in measuring marketing effectiveness at
the brand awareness level, including sentiment, search trends, and
competitive insights. Maintain high standards of data hygiene and
leverage enrichment tools to create complete profiles of target
accounts and inbound leads. Mentor analytics specialists and
collaborators, fostering a culture of experimentation and
continuous improvement. What you’ll bring to Circle: Core
Requirements: 10 years of experience in marketing analytics,
business intelligence, or revenue operations. Deep expertise in
marketing attribution, campaign performance measurement, and funnel
analytics. Strong SQL skills with the ability to independently
query, manipulate, and analyze large datasets. Ability to translate
complex data into strategic recommendations for non-technical
stakeholders. Strong proficiency in data and BI tools such as
Snowflake, Superset, Bigquery, and Tableau or Looker. Experience
with marketing tools including Google Analytics, Hubspot, and
Webflow. Preferred Requirements: Experience deploying AI tools for
analytics use cases such as predictive modeling or prompt-based
reporting. Proficiency in Python for advanced data manipulation,
modeling, or automation workflows. Familiarity with brand awareness
metrics, sentiment analysis, and competitive intelligence tracking.
Background in B2B or fintech environments with multi-touch
marketing strategies. Circle is on a mission to create an inclusive
financial future, with transparency at our core. We consider a wide
variety of elements when crafting our compensation ranges and total
compensation packages. Starting pay is determined by various
factors, including but not limited to: relevant experience, skill
set, qualifications, and other business and organizational needs.
Please note that compensation ranges may differ for candidates in
other locations. Base Pay Range: $160,000 - $207,500 We are an
equal opportunity employer. We do not discriminate on the basis of
race, religion, color, national origin, gender, sexual orientation,
age, marital status, veteran status, or disability status, or any
other protected status required by the laws in the locations where
we hire. Additionally, Circle participates in the E-Verify Program
in certain locations, as required by law.
Keywords: Circle, Poway , Senior Marketing Analytics Manager - Remote, IT / Software / Systems , San Diego, California
