Paid Search Specialist

Company: Vitamin T
Location: Poway
Posted on: July 31, 2022

Job Description:

SummaryYour primary goal will be to strategically leverage paid search techniques to drive relevant traffic. Your strategies should be informed by a multi-faceted understanding of the digital marketing landscape which includes, but is not limited to, Digital Advertising, Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, CTR/CVR Optimization, and A/B Testing. You will work with a team of passionate digital marketers who are focused on delivering an exceptional experience for customers, strong results for our business, and a fun & high-performing environment.
Responsibilities:

• Participate in all aspects of paid search campaigns, including initial planning, creative, implementation, monitoring, optimization, analysis and reporting
• Help drive paid search strategy & execution plan in a way that meets or exceeds aggressive growth targets and efficiently drives ROI positive results
• Act as subject matter expert and point of escalation.
• Drive expertise in Search (Google, Bing, Facebook, YouTube)
• Provide strategic insight for online marketplaces (Amazon, eBay, Walmart)
• Understand and employ as appropriate, advanced search marketing techniques such as contextual ads, geo-targeting, and day-partingImprove campaign performance through A/B and multivariate testing, visitor segmentation, messaging and landing pages
• Define and implement ad copy testing schedule, creative, and execution to improve efficiency and expand the program
• Drive innovation, learning and test plan, and aid in the development/optimization of landing pages, working with a content management solution and the E-commerce teamInform customer segmentation strategy (including coordination with existing tag management platform) with a clear understanding of appropriate conversion and analytics tags
• Evaluate and identify new, innovative opportunities and prioritize and drive fast experimentation and learning:
• Evaluate and adjust strategies to improve campaign performance, e.g., bidding, keyword generation, advertising copy, reporting, and analytical techniques
• Analyze search marketing campaign performance and user behavior to derive marketing insights and make recommendations to improve performance using internal and external data sources (e.g. Google Adwords, Google Analytics, other in-house analytics tools)
• Conduct competitive research, identify business implications & share findings
• Work closely with leaders on the Analytics and Marketing teams to uncover customer insights, develop key metrics and drive measurement and analysis
• Provide forecasting and budgeting guidelines for financial reporting
• Stay up-to-date on best practices for SEM strategy

Keywords: Vitamin T, Poway , Paid Search Specialist, Other , Poway, California