Paid Search Specialist
Company: Vitamin T
Location: Poway
Posted on: July 31, 2022
Job Description:
SummaryYour primary goal will be to strategically leverage paid
search techniques to drive relevant traffic. Your strategies should
be informed by a multi-faceted understanding of the digital
marketing landscape which includes, but is not limited to, Digital
Advertising, Search Engine Optimization (SEO), Social Media
Marketing, Email Marketing, CTR/CVR Optimization, and A/B Testing.
You will work with a team of passionate digital marketers who are
focused on delivering an exceptional experience for customers,
strong results for our business, and a fun & high-performing
environment.
Responsibilities:
- Participate in all aspects of paid search campaigns, including
initial planning, creative, implementation, monitoring,
optimization, analysis and reporting
- Help drive paid search strategy & execution plan in a way that
meets or exceeds aggressive growth targets and efficiently drives
ROI positive results
- Act as subject matter expert and point of escalation.
- Drive expertise in Search (Google, Bing, Facebook,
YouTube)
- Provide strategic insight for online marketplaces (Amazon,
eBay, Walmart)
- Understand and employ as appropriate, advanced search marketing
techniques such as contextual ads, geo-targeting, and
day-partingImprove campaign performance through A/B and
multivariate testing, visitor segmentation, messaging and landing
pages
- Define and implement ad copy testing schedule, creative, and
execution to improve efficiency and expand the program
- Drive innovation, learning and test plan, and aid in the
development/optimization of landing pages, working with a content
management solution and the E-commerce teamInform customer
segmentation strategy (including coordination with existing tag
management platform) with a clear understanding of appropriate
conversion and analytics tags
- Evaluate and identify new, innovative opportunities and
prioritize and drive fast experimentation and learning:
- Evaluate and adjust strategies to improve campaign performance,
e.g., bidding, keyword generation, advertising copy, reporting, and
analytical techniques
- Analyze search marketing campaign performance and user behavior
to derive marketing insights and make recommendations to improve
performance using internal and external data sources (e.g. Google
Adwords, Google Analytics, other in-house analytics tools)
- Conduct competitive research, identify business implications &
share findings
- Work closely with leaders on the Analytics and Marketing teams
to uncover customer insights, develop key metrics and drive
measurement and analysis
- Provide forecasting and budgeting guidelines for financial
reporting
- Stay up-to-date on best practices for SEM strategy
Keywords: Vitamin T, Poway , Paid Search Specialist, Other , Poway, California
Didn't find what you're looking for? Search again!
Loading more jobs...